PLAN PRIME BRANDING® (Building Brand Infrastructure™)
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"Solid companies do not grow by chance; they are built on a strategic architecture, a clear value proposition and visible leadership. PRIME BRANDING® is designed for growing organizations, companies in restructuring, personal brands that want to stand out and new corporate projects that need a structural and functional foundation to scale. We unify corporate strategy, executive presence and a complete visual system to attract the right target audience and secure a sustainable competitive advantage."
Support model
Creative direction
Strategic project leadership, responsible for running meetings, complete art direction and brand structuring.
Executive designer
Technical visual execution and high-precision graphic development for corporate identity systems.
Social communication direction
Strategic definition of the tone, the narrative pillars and how the brand message is expressed across its touchpoints.
Social media coordination
Planning and structuring of the strategic line for presence and communication on digital media.
Phase 1 · Market strategy, commercial value and positioning
Market opportunity analysis
Mapping gaps in the sector to position the offer where it solves an unmet need and does not depend on competing on price.
Phase 5 · Touchpoints and brand experience: choose 2 categories
Option A · Digital content strategy and storytelling
Content planning, harmonization of the feed (visual aesthetic line) and creation of 12 launch / relaunch pieces structured as storytelling to present the value proposition.
Option B · Brand unboxing experience
Complete design of the unboxing and packaging experience: custom box, wrapping paper, labels, stickers and internal stationery that goes with the product.
Option C · Advertising material design
Complete corporate stationery (business cards, letterheads, corporate folders) and design of a printed or digital executive brochure / catalog for sales and formal presentations.
Phase 6 · Launch and go-to-market strategy: choose 1 option
Option A · Launch or relaunch audiovisual production
Script, direction and editing of a commercial/corporate video to present the brand to the market, communicate its value proposition and capture the target audience's attention.
Option B · Meta Ads advertising campaign
Strategy and execution of digital ads on Facebook and Instagram Ads: detailed targeting of the target audience, ad design and optimization for client acquisition.
Option C · Setup, configuration and optimization of digital channels
Creation of official social media profiles (Facebook and Instagram): technical account setup, strategic bio writing, profile and cover images, organization of story highlights and definition of the account's initial target audience profile.
The complete brand architecture designed for established companies, projects at launch and personal brands that want to lead their sector through strategic positioning and advanced art direction.
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"In a dynamic market, offering excellence is not enough: the real advantage lies in communicating your strategic value. ADVANCED BRAND® is designed for established companies, growing brands, personal brands and projects going through a rebrand. This program builds top-level visual systems to raise the company's reputation, support premium rates and secure leadership in the sector."
Support model
Assigned senior designer
High-precision visual execution and technical development of the corporate graphic systems.
Creative direction
Constant strategic review and support before each delivery stage.
Phase 1 · Strategic positioning and market diagnosis
Sector and competition diagnosis
Analysis of direct and indirect competitors to identify market gaps and differentiation opportunities.
Articulation of the story, brand pillars and core message to communicate clearly why the client should choose this product or service.
Naming creation and rationale
Development of name proposals aligned with the strategic positioning , together with their conceptual and market rationale to support the brand choice.
Phase 2 · Visual identity system and art direction
Visual route
Definition of the conceptual and aesthetic direction that will guide the brand's graphic development.
Strategic identity system
Creation of logos, identifiers, typefaces and color palettes aligned with the brand's commercial goals.
Through prior strategic advice, we will assess the nature of your brand to determine the ideal activation route —physical, digital or hybrid— and select the highest-impact tools:
Option A · Unboxing and packaging experience
Complete design of packaging, stationery and delivery items so that receiving the product reinforces the value the client perceives.
Option B · Sales portfolio and sales presentation
Interactive digital portfolio and structured sales presentation to clearly communicate the solution the brand offers to potential clients or partners.
Option C · Advertising material design
Graphic design for business cards, catalog or informational brochure (up to 6 pages), corporate stationery and sales guides (digital files delivered print-ready).
Option D · Social media ecosystem
Strategic harmonization of the corporate feed , design of a pack of posts and stories ready to publish, plus story highlight covers and a graphic line for digital communication.
The essential visual foundation for projects in launch and established companies that need to project a high-level corporate image.
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"CLASSIC BRANDING treats visual identity as a high-performance strategic asset. Designed for brands in their launch phase and companies going through corporate restructuring, this program sets up a high-level graphic architecture that projects solvency, raises perceived value and consolidates a sustainable competitive advantage in the market."
Support model
Assigned graphic designer
Visual execution focused on speed, precision and technical consistency of the project.
Branding lead
Follow-up and verification of design guidelines and visual coherence before final delivery.
Phase 1 · Visual identity kit
Logo system
Main logo, secondary version and isotype/icon for digital adaptations.
Visual foundations
Color palette primary and secondary, typefaces official brand typefaces and base graphic elements.
Assets for digital profiles
Export and optimization of the icon/isotype adapted for profile pictures on WhatsApp Business, Instagram, Facebook and LinkedIn.
Basic brand manual
Quick brand usage guide to ensure the logo is applied correctly and never distorted.
Phase 2 · Digital ecosystem: choose 2 categories
The client will select only two (2) of the following options:
Option A · Social media
Strategic harmonization of the corporate feed, design of 6 static posts, design of 3 stories and story highlight covers.
Option B · Basic packaging
Graphic design for a box, wrapping paper design and thank-you card / label design.
Option C · Printed material and basic P.O.P.
Design of business cards, a flyer and a simple menu or brochure (up to 3 pages).
The agile, professional solution to structure the graphic identity of companies, personal brands and growing projects.
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"EMPRENDE BRAND® sets up the essential visual architecture for projects that want a clean, creative and innovative presence. Designed for companies renewing their graphics, firms in launch and professionals who want to consolidate their personal brand, this program delivers the key structural visual foundations to project a solid identity."
Support model
Assigned graphic designer
Technical execution focused on visual precision, versatile application and fast delivery.
Branding lead
Review before final delivery.
Deliverables · Basic identity system
Main logo
Logo design focused on your sector.
Logo variations
Secondary version and simplified version (isotype / profile icon).
